Should Staffing within University Career Centre’s be tied to employment success rate of students upon graduation?

I just read the recent article in CBC news “It’s not a guarantee: University no longer comes with promise of stable job” by Nick Purdon and Leonardo Palleja


and firmly believe that Universities and Post Secondary Career Centre’s in Canadian schools need to read this article and take note of it. According to Purden and Palleja’ s article, the University of Regina Graduate U appears to be ahead of the curve in responding the changing needs and might be a good program to adopt or use as a model.

As time goes on the emphasis will be for Career Centre’s to focus on the success rate of students becoming employed in “quality jobs” after graduation and not just minimum wage positions. I think Career Centre’s should have targets of placement and staff be tied to the success rate.  Students and parents will be looking at schools who provide this service as the cost of post secondary school tuition rises. It use to be having a university degree made it easier to get a job but that is no longer the case. While Co-op is a great option universities need to continue to help those who did not do a Coop or have not worked while going to school.

Career Centre’s need to be an integral part of the university experience and not a last minute thought.

In some universities a hands off approach is taken by the Career Centre staff, who believe that their job is “not to help students find a job, but it is to give them the tools to find it themselves. If we do their resumes they won’t know how to do them in the future for the next job.

While this sounds great the reality is that some career centres are not up to date.  To be successful the Career Centre’s will need to be labour market experts, understand the latest jobs, know where alumni are working and understand the career transition model and be the bridge to work. Students need some direction and knowledge with which to base decisions.  Learning how to do a great resume does not mean that you will be a great worker in your industry.

Career Centres exist because students need help, they are your customers.  I believe every student should be connected with an employer regardless of whether they are the top student or not. Sometimes the ones who academically not the best students make excellent workers in the right position. I am strong believer that all Career Advisors need to be constantly upgrading –you advocate this for students and why do you not do it yourself? Career Centre’s need to step up to the plate and be proactive and meet the changing needs of the student population.



75% of resumes don’t make it through an ATS, is yours one of them?

Both recruiters and job seekers are frustrated by Applicant Tracking systems (ATS). Some great candidates have not made it through the system and you may well be one of them!

The reality is that there are close to 200 different applicant tracking systems that companies are using to find candidates  and to make it even more challenging all these systems are customized to the specific companies needs. ATS systems are here to stay and as a job seeker you need to understand how they work so you can get through and have your resume get into the hands of a recruiter. In some cases, companies will only take resumes submitted through the system. Using an ATS system it automates tasks and manages talent, job postings and can do the work of 4 people.  Each year they are becomong more and more sophisticated.

The goal of this blog is to help you understand the ATS system and what you need to do understand in order to successful in submitting an online resume to an Applicant tracking system. I am sharing the knowledge I gained from taking a course through the Resume Writing Academy called “ATS & SEO Navigating Alphabet Soup to Get Clients Found”  by Marie Zimenoff and Dr. Cheryl Minninck.

But first…..

How does the ATS system work?

Applicant tracking systems or ATS scan and store information in files in order to manage talent and prioritize those who have applied who best fit the criteria. The recruiter will compile a list of hard skills and soft skills that are needed for the position and enter these (key words) into the ATS which will trigger the searches of resumes for the words and the one with the most key words that match range higher you rank and will move to the next level of being viewed by a human. The ATS system can generate lists with those that most closely match the skills required. However, if not enough of the key words are in the resume you don’t make it to the next level.

How do you know which key words the system is looking for?

To identify the keys words first look at the job posting. It will provide some of the key criteria for the job. Also standard industry lingo and certification will be added. The number of key words is up to the company and they can add as many as they choose for the criteria. It is important to note that very few resume would have 100% of the key words but the resumes are ranked based on the key words so the higher the ranking the more likely to be seen by a human once th scan is done. The key words should be interspersed throughout the resume but it is important to put them in the top first half page of the resume.

Some key words that could be used are:

Hard skills
Postal code or city –looking for some one who lives close
Legally entitled to work in country
Years of experience required for the job
Education level
Job title
Technical skills
Specific certification
Specific courses

Names of competitive companies (this can demonstrate similar experience)

* The words on the resume must match the key words chosen exactly. For example, if they are asking for a Programmer and you were called Software Developer you may not come up.

 Soft Skills
Project managed

What type of file should your resume be saved in? PDF, Word? Or Plain Text?         

ATS systems are constantly changing and evolving just like cell phones and so what was required five years ago is no longer required. When cell phones first came out you could not take pictures with your phone and today you can with most of the new models. This is exactly like what is happening with applicant tracking systems they are evolving and this is causing confusion in how to apply and get through the system.

In 98% of cases submitting, a resume in word.doc will be successful in making it through the ATS system. You do not need to save it in plaintext.

  • Five years ago you needed to submit resumes in plain text to be read by the ATS system you no longer need to do this.
  • In 2017 it is recommended that you save your resume in doc. to be 100% sure it can be read by all ats systems as opposed to pdf or plain text. Even if the systems states that you can submit in a pdf or a word choose word and choose word.doc although word has progressed to higher levels some of the ATS systems are still at word.doc. In some cases, even if it says PDF is acceptable some of the ATS systems do not read pdf which is in a picture format and not text format. (Within a very short time you will be able to save to word.docx )
  • If you are lucky enough to submit directly to and individual without going through an ats system and I strongly recommend submitting as a PDF so it cant be altered.

 About Dorothy Keenan of FutureWorks

Dorothy is a professional resume writer in Vancouver, British Columbia and career advisor with over 25 years’ experience in helping people find fulfilling work at all levels of the labour market. If you think your resume or LinkedIn profile needs a tune up or you are unsure how to even start contact Dorothy at dorothyk@fwt.bc.ca  or go to www.fwt.bc.ca. Dorothy is constantly seeking the latest and most current information on trends in resumes, cover letters, linked in and also keeps abreast of the changing labour market.